The legendary sacred bird mentioned in the mythology of Iran, Greece, and China has been used in the creation and designing process of the logo.
Phoenix is a bird with stretched wings and beak and a head up, which spends most of the time flying and not sitting.
Since the dates are grown in tropical areas of Iran, warm colors like red yellow and orange have been used.
These warm colors which are totally full of passion and warmth is the reminder of fire flames which itself is a reminder od phoenix. These colors are evokening a sense of movement.
Since warm colors are so much visible memorable and they can motivate people to eat more warm colors have been highly used for the advertising.
