In the design of this logo, I used the combination of an elephant, which is the name of the coffee shop, with a cup.By preserving the structure and nature of the cup and changing its appearance to an elephant, it has been tried to make it possible to understand its meaning in the shortest possible time, in addition to its beauty and simplicity. In this way, by making it more attractive and attracting the viewer’s attention, information has been transferred to the audience through image creation